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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

AntiConLX DialUp: Algorithms & Incentives: The Secret Forces of the Web

The dark underbelly of tech. Rising financial inequality and political strife. Italian Cooking and a big ol' pestle and mortar. Rand Fishkin explored all the biggest topics of our digital age in his..

Building a Sales & Marketing Operations Dream Team

Case study: The economist martech strategy

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

How to use data to enhance creativity and storytelling

Christine Bailey discusses the importance of using data to enhance our storytelling. Smart marketers blend data and insights to enhance creativity and storytelling. 

Driving your martech maturity - How to achieve journey orchestration excellence

We are moving away from a one size fits all platform to catering for new and diverse platforms. 

Marketing Campaigning - 8 Steps to Creating a Powerful Marketing Campaigns

8 Step Campaign Framework to creating a powerful marketing campaign. 

AntiConLX DialUp: Martech Won't solve Your $hit CX Journey Design

SHUT UP and Listen to your Smart Speaker

Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.

The new B2B buyer journey – Wrapping your marketing strategy around new digitised buyer behaviours.

The journey of implementing  a MarTech stack and the effect that has had on the company.

Twitter's Role in Your Marketing Technology Strategy

Carlos Cantu speaks about what Twitter has to offer for brands. 

AntiConLX DialUp: Dear marketers and technologists, we need to talk about the shiny new tech you've got your eye on

When interrogating a best practise or shiny thing, S&S note that sometimes things ARE as good as they look. But this means that it might be good in another situation, and not yours directly. First..