Resources Hub

The State of B2B Digital Event Experience - US Edition

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

Resource

The State of B2B Digital Event Experience

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

Resource

The Shift In Drift

Creators of the conversational marketing category, Drift announce their shift into a new era: Revenue Acceleration
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The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.

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The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

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The Role of JOE in your Marketing Stack with Apoorv Durga, PhD

Apoorv Durga of The Real Story Group on how you can improve your customer journey with something called JOE, and how that can fit into your martech stack.
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The Role Explained: Marketing Operations Managers

Marketing Operations Managers (or MOPs) are revolutionising the new digital marketing era.
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The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.
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The Rise of Marketing Operations: Building a path to business impact and career success. 

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..

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The Rise of Marketing Operations

Amazon joined us at AntiConLX DialUp Series 2 with as Darrell brought us his brilliant session titled: “The Rise Of Marketing Operations: success in your work, your team and your career.” 
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The quest for marketing measurability in B2B

A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting. 

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The power of ecosystem thinking for martech tech solutions and marketing tech agencies to drive product development, acquisition and customer success

A look into global technology channels and the millions of companies in the ecosystem.

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