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Top 6 Stats which Prove The Importance of the Welcome Email (and 5 Top Examples!)

With a whopping ROI of 122%, email marketing is nothing to be sniffed at.
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What is a Chief Digital Officer (CDO)?

Back in 2008, there were probably no more than about a dozen CDOs worldwide. By 2010, that number had quadrupled.
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MarTech News: Round-Up 14/04/22

ICIMS Acquires Candidate.ID Validity Acquires MailCharts Ogury Acquires MotionlySamCart Raises $82 Million Omnicom Teams Up With Firework
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What is NextTech?

NextTech is the next tech. The tech of the future. The next big tech. Can you see where we got the name? 

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MarTech News: Round-Up 08/04/22

Mural acquires LUMA and launches the Collaborative Intelligence System OSF Digital Acquires Economic Research Company Netnomics Optimove Acquires Kumulos
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Martech WebSesh: How Greggs revolutionised their CX

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Martech M&A Activity Continues to Grow in Q1 2022

Martech M&A Activity Continues to Grow in Q1 2022
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The History of LXA (Formally Known as MarTech Alliance) Sarah O'Neill | 7 April, 2022

How it started....how it's going...

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Data and Privacy : Stats and Trends for 2023

Companies are beginning to feel the impact of this shift towards data privacy, with 97% saying they're planning to increase their spending on protecting consumer data. 
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Data and Privacy : Stats and Trends for 2023

Some key Data and Privacy marketing statistics and trends for 2022. 

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Book Of The Month - Thinking, Fast and Slow

Book Of The Month - Thinking, Fast and Slow
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Top 10 April Fool’s Jokes From Marketers in 2022

Every year, brands craft April Fool's campaigns. It offers an opportunity to communicate a light-hearted subversion of their brand image, entertaining their current community, whilst gaining..

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