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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Martech: 2020 and Beyond

The MarTech ecosystem still has space for growth. 

Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 

AntiConLX DialUp: MOPs and simple tech hacks that can make your campaigns magical

MOPs help marketing campaigns play nicely with your marketing automation system, and with any other martech that touches the ecosystem that your teams may be responsible for.

Neuromarketing, the Science of Purchasing Behaviour: How to Use It Effectively to Attract and Convert More Prospects Into Customers

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 

AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues

Search tech - No Wrong Answers: Search, Lies and Experiences

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead. 

AntiConLX DialUp: Social Features, the Secret to Making Your App Memorable

Social listening - How to Better Understand Your Customers And Their Sources of Influence

How to better understand your customers and then sources of influence. 

ROX: Where CX and EX overlap

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

Top 5 lessons to delivering a successful Marketing Cloud Implementation

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

Supernova: Centralised Data Platforms blow sh*t up at The Economist

How social media can support your marketing in a post GDPR world

 

The missing piece of your martech puzzle: a CDP

Look at how a CDP can help us understand the customer experience and benefit your company.