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Resources Hub

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..
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Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.
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Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.
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Driving your martech maturity - How to achieve journey orchestration excellence

We are moving away from a one size fits all platform to catering for new and diverse platforms. 

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Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..
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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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Email Deliverability: A Journey to the Inbox

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

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Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

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Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 

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Ending the big content gamble – how big data and AI are fuelling a revolution in content ROI

Watch on-demand: how AI and big data are creating new perspectives and solutions for marketing leaders.
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Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

Watch on-demand: Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems
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Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..
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