What is the experience of women in Martech? Can it be improved through Building Support systems, Promoting STEM, and Overcoming Imposter Syndrome? Studies have shown that women hold less tech..
Though inferring word probabilities from context, LLMs can build an abstract understanding of natural language, which can be used for a bunch of different tasks. So will they replace your content..
With over 70% of APAC consumers planning to proceed with their holiday shopping digitally this year, optimising a successful social media strategy is vital.
There are many benefits of ABM. As a long-term process and campaign, it can really pay off. In fact, 99% of businesses say account engagement is higher for ABM accounts.
Rather than seeing a CDP as an addition to your stack, start seeing CDPs as the glue that connects your stack together. A CDP could be the solution to integrating and connecting your customer data.
In 2020, as people around the world struggle with their governments, Big Tech, social media and â simply put â each other, weâre all looking for a little trust.
Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..
How do you crawl, walk, and run to omnichannel marketing? This question was at the core of LXAs recent Web Sesh, Driving Customer Engagement in a Distracted World
As the martech stack goes beyond just automation, and as it absorbs more of the sales cycle, tech becomes a centre focus. From the embracing of these new technologies comes the need to hire..
