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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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5 ways technology can solve hybrid and remote work challenges

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

Five Key Trends in Events Tech

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.

More and more..

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..

The 3 R's of Data Conflation

Data is not only the language of computing and of business, increasingly it's the language of life, every day.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..

Martech News: Weekly Round-up 07/10/21

Read all the latest stories in this week's martech news!

Q&A: Moni Oloyede

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset.

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.

What is De-Fi, and How Can it Benefit Marketers?

As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..

5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...