Resources Hub

Growth Hacking - The new growth playbook for enterprise corporations

A look into the change in buyer behaviour. B2B buyers now prefer to buy online when they have made a decision. 

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Growth Hacking Best Practice Guide

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 
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Growth Hacking is Here to Stay

Growth Hacking, once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB et el having enjoyed unprecedented, exponential growth through the use of growth hacking..
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Growth Hacking: Stats and Trends for 2023

Some key growth hacking statistics and trends for 2023. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.
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Growth Hacking: Your Top 10 FAQs Answered

Growth hacking, also known as guerrilla marketing, has been likened to the "art and science" of rapid experimentation across marketing channels and product development to identify the most effective..
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Half the money I spend on AI is wasted

Understanding why money spent on advertising is wasted, a look into return on investment and AI. 

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Headless and Hybrid CMS Platforms Buyer Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
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Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...
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Hopin takes even more investment - what does this tell us about the events tech space?

Hopin have received the best part of half a billion dollars investment, bringing the valuation to $5 billion, what does this mean for the future of events?
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How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

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How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve
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How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

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