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Martech News: Weekly Round-up 21/04/21

Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, Amsive..
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What is the Difference Between First-Party and Zero-Party Data?

What is the difference between first- and zero-party data? As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing..
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Creativity and scaling content creation in the age of automation

Why is it so difficult to be creative these days? Learn how marketers are leveraging creative automation tools to regain time for creativity and storytelling.
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10 Great Virtual Conferences You Have to See

Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires a virtual touch — one that’s engaging,..
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How and Why to Drive Customer Loyalty and Word of Mouth with CX

How and why should you try to implement great CX in your company to drive customer loyalty and increase word of mouth advertising?
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Martech News: Weekly Round-up 28/04/21

Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone.
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What Are the Problems With Influencer Marketing, and How can AI solve them?

Automation has become insanely important, but marketers must be aware of the quality of their automation. With strategies like ABM and beyond, personalisation and detail are key. So to send out a..
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Customer Spotlight: How Bynder Helps Klarna Accelerate Growth with Smooth, Consistent Branding

See how the fast-growing Swedish bank, Klarna, uses Bynder to accelerate growth and measure brand consistency.
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The Website Relaunch Survival Guide: Executing a Creative Redesign

One of the most exciting and striking parts of any website relaunch project is creating a new front-end site design that totally transforms the overall user experience. Content architecture, data..
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How To Create Human Engagement in a Digital World

B2B marketers have turned to virtual events like never before over the past months. For many, the goal for these events has been to craft authentic, human and memorable experiences that emulate what..
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Martech News: Weekly Round-up 05/05/21

MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner.
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Retro Tech: The Second Coming of Direct Mail

We all get that it's a challenge connecting with consumers. Digitally, the market is flooded with newsletters and tweets and emails and coupons and love letters and Facebook posts. So, how do you..
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