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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Q&A: Chris Wickson from Integrate

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder.

How Can MarTech Impact Business Growth?

While MarTech can be the catalyst behind digital transformation, it is often still evaluated and implemented on the merit of its ability to grow Marketing engagement KPIs.

Web Sesh: The Power of Unified Data: Personalising a Seamless Customer Experience

Customer data is at the center of delivering a personalised, seamless customer experience. However, often customer data is locked within various silos and business units. Join us as we explore how a..

What is People-based Marketing?

People-based marketing is taking a pretty personal approach. When using it, brands can customise messaging, customer experience, and deliver campaigns at just the right time. Every customer is an..

Getting The Most out of the New ON24 Engagement Hub

Keep your content journeys going with streamlined experiences. See how the new ON24 Engagement Hub makes it possible with embeddable webinars.

How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

How our demand generation marketing team uses a customer data platform (CDP) to connect with customers at scale.

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Retro Tech: Are QR codes making a comeback?

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Tips & Tricks for Large File Sharing

Discover the easy ways to share large files both internally within your workplace and externally. Whether it is cloud-based storage or a dedicated DAM platform, there are a number of ways to safely..

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?

The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.