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Resources Hub

MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..
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MarTech News: Round-Up 13/01/22

Optimove Raises $75M. T-Mobile Acquires OctopusInteractive. Yahoo Announces a New Partnership With Mikmak. AskNicely Raises $32M. Tech Mahindra Buys Allyis India and Green Investments for $125M. ..
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Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organization fit to campaign ops, to tech and project management - and everything in-between.

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Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

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2022's 10 Most In Demand Skills for Technology and Marketing

Upwork the world's work marketplace, has announced the 10 most in-demand skills for technology, marketing, and customer service independent talent on Upwork in 2022.
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Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

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The History of Marketo

Marketo is one of the most connected and open marketing platforms available to marketers, and supports both large enterprises and small businesses, across a bunch of different industries.
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Martech M&A Activity Grew by 95% in 2021

2021 has seen record growth in M&A activity in the Martech sector, with 166 major deals, compared with 85 in 2020.  Luma's 2021 Market Report finds that deal activity grew by 95% year on year. 
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MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.
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Brand is the Biggest Demand Driver

B2B marketing often lags a decade behind B2C marketing. If you want to know where B2B is going, then just take cues from B2C.
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