Resources Hub

How is Data Transforming Super Bowl Marketing?

The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century. The thing is we've got a couple of issues.
Story

How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.
Story

How Marketers Can Make the Most of Small Hybrid Events

Big, small or in between — you need to ensure your hybrid events drive real, measurable results. Understand the essentials in this post.
Story

How Marketers Can Prioritise Consumer Privacy

Consumer privacy is all important, but data can mean a better customer experience. How businesses can balance privacy and the use of customer data,
Story

How marketing operations leaders are working smarter with data and tech

Watch on-demand: How marketing operations leaders are working smarter with data and tech
Video

How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..
Story

How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation

Story

How Personalisation Efforts Can Help Customer Experience But Also Worsen it

Gartner kicked off our AntiConLX DialUp Series 2 with a bang as Alex brought us his brilliant live session titled: “How Personalisation Efforts Can Help Customer Experience… But Also Worsen..
Story

How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..

Story

How Stand Out Brands Build Customer Trust & Loyalty

Watch on-demand: Play to Engage: How Stand Out Brands Build Customer Trust & Loyalty
Video

How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

How our demand generation marketing team uses a customer data platform (CDP) to connect with customers at scale.
Story

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..

Story