Learning Hub

How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..
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Martech News: Weekly Round-up 16/12/21

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major..
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2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

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The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020
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The History of Hubspot

After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...

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3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

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How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.

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Three Top Examples of Unsubscribe Emails (and Why They Work!)

You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..

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Sales and Marketing Alignment: Stats and Trends for 2022

Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on. 

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Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

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AntiConLX DialUp w/ Seth Godin

Marketing legend Seth Godin joins us on the virtual stage for a 30 minute Q&A. Catch the action on-demand.

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AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

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