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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Social Video Marketing: Stats and Trends for 2021

What is the best social media platform to use for your video marketing? Here are a few stats to help you decide.

Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...

What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

Five Eye-Catching Examples of Cookie Banners

While the intent of most cookie banners are the same, i.e. to get a user's consent to keep collecting and analysing their data and behaviour on the site, the execution can differ wildly. 

DAM in the DX [2/4]: Building a business case for DAM integrations

Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved..

Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.

What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..

WTF Is Unstructured Data, and Is It the Future of Data Management?

According to the latest figures, the volume of unstructured data is set to grow from 33 zettabytes in 2019 to 175 zettabytes, or 175 Billion terabytes, by 2025. That's an unfathomable amount

Brands Failing to Meet Customer Experience Expectations: Report

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. 

Martech News: Weekly Round-up 25/08/21

Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum..

Marketing Book Club: Post Corona by Scott Galloway

In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..

What, Why, How of Data Privacy for Marketers

A guide for managing data privacy while creating effective marketing, with details of related legislation, and how technology can help you to manage customer data.