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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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Martech News: Weekly Round-Up 11/08/23

Semrush Releases 2 New ChatGPT Features, DoubleVerify Buys Scibids for $125 Million, Hightouch Raises $38 Million, Zeotap CDP Adds Option to Load Non-Customer Data...and more!

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AI-Powered Personalisation: Driving Transformation with your CMS

Whether an organisation is beginning the process of digital transformation, or looking to take their online presence and customer experience to the next level, a strong digital foundation can be the..
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What is a Chief Marketing Technologist (CMT)?

A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.

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What is a Chief Revenue Officer (CRO)?

The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..

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What is a Chief AI Officer (CAIO)?

A Chief AI Officer (CAIO) is a senior executive responsible for the overall strategy, development, and implementation of artificial intelligence (AI) initiatives within an organisation. The CAIO is..

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What is a Marketing Operations Specialist?

Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..

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MarTech News: Round-Up 21/07/23

This week in martech: Telegram Raises $210 Millions ,Microsoft Launches Vector Search, Acxiom And Hugo & Cat Announce Partnership...and more!Deloitte Digital Acquires Blended Digital Branch Raises..
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What is a Sales Operations Manager?

But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you. 

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The Threads Algorithm: Here's How it Works

Threads. Millions of you have joined so far. The supposed "Twitter killer". The new virtual home of Gordon Ramsay and Shakira. But does anyone even know how it works? 

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What is a Prompt Engineer?

Prompt engineering involves the process of refining the text prompt submitted by a user to generative AI models in order to achieve specific tasks.

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6 AI in Marketing Books You Need to Read in 2023

It's time to learn from the people in the know. The people who have written the literal book on the topic. The people you need to turn to when the AI rabbit hole goes too deep. 

That's why we've..

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