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Resources Hub

Why Marketing Operations is the hottest rising profession & how you can capitalize on it

A talk about marketing operations and how organisations are now seeing how important marketing operations are.

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Why Marketing Executives Need to Speak Marketing Operations (MOPs)

Senior Marketing executives need to better understand their Marketing Operations team if they want to achieve their strategic objectives. Learn why!
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Why it's Time to Break the Rules of B2B Marketing

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Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.

There’s no such thing as “doing business..

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Why it's Important for the CMO to be Friends with Sales and CSM

Why it's Important for the CMO to be Friends with the Head of Sales and CSM.
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Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..
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Why Is Email Production So Hard? And What You Can Do About It

There is so much that goes into making one email. It can take over two days to create and execute a new email campaign, according to 40% of companies. So why is email production so hard? And what can..
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Why is Creative Content Essential to Crafting Powerful Digital Experiences? [2/4]

Digital experience isthe hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.

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Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 
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Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!
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Why Everyone is Talking About CDPs

Watch on-demand: Join Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different..
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Why Events Should Always be Learning Experiences

Forums and events have long been a staple of the industry. But how can they be used to upgrade the skills of your team? How can you inspire two-way communication?
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Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

Courtesy of Forrester, the new 2021 Channel Software Tech Stack has been released and it showcases the huge growth the martech landscape is seeing!
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