Resources Hub

How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin. 

All you have to do is take a gander at my inbox this..

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Improve Your Company’s Employee Education With Webinars

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

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Is It Time to Rewrite Your B2B Marketing Playbook?

If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.

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Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

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Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

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How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

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What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

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Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

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How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

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How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

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Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

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Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility. 

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