73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?
The creator economy refers to the monetisation of work made by independent creators. From vloggers, to streamers, to influencers, to YouTube dog chefs, the creator economy implies a shift in the..
A good field guide can help people not familiar with the complexities of the martech landscape better understand the positive business impacts a solid data and technology strategy can deliver. But it..
With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...
