Resources Hub

Increase advertising spend efficiency through conversion rate prediction 

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively. 

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Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

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Infographic: What Comes Next in the Omnichannel Experience?

Bringing you the latest consumer trends from shopping enthusiasts - what they are looking for in the retail experience, and how brands can use these insights to attract and retain this most dynamic..
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Innovations That Are Shaping Marketing Tech in 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing.
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Instagram's Algorithm in 2021: Here's How it Works

Instagram has revealed details of its algorithm. Here's what we know about it and what you can learn to make your posts more successful.
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Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Integrate, a leader in B2B Precision Demand Marketing, recently announced its new Demand Acceleration Platform, so we caught up with CMO Deb Wolfe to find out all we can.
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Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?
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Internet of Things: Three Brands who are the VIPs of IoT

IoT devices can gain a bunch of useful data, which can be used in a number of different ways. The convenience they provide, and the novelty they have, means IoT devices have been embraced by the..
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Interview - Marketing Book Club - 'Alchemy' - Rory Sutherland

This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary. 

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Interview - Marketing Book Club - 'Data Story' - Nancy Durate

An overview of what makes the perfect data story cocktail. A focus on empathy.

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Interview - Marketing Book Club - 'Indistractable' - Nir Eyal

This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.

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Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.

Or you could do..

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