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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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WebSesh: Unlocking Exceptional Customer Experience (CX) Through Your Loyalty Marketing Programme

How, oh how, do you unlock exceptional CX in such a disruptive digital age? If you couldn’t make the live sesh, don’t sweat it, we’re about to round it up in words.

Five Ways to Improve Your Customer Strategy

Your Customer Strategy is almost as important as your product these days, so here's 5 steps you can take that will help to improve yours!

The Fall of Internet Explorer: Where It Lost Out to Rivals

Internet Explorer used to be everyone's favourite browser, but why did it die? Why does no-one use Internet Explorer anymore?

Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.

Four Tips to Improve Your Chatbots

With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...

Seven B2B Marketing Trends you should know about

The best B2B marketing trends that you need to know about if you run, deal with, or work in a B2B marketing business...

4 Branding Tips That'll Make Your Hybrid Event Stand Out

So, how do you even brand a hybrid event? Accommodate both physical and digital attributes with our four hybrid event branding tips.

Be A Better Field Guide - 5 Strategies For Helping Others Navigate The Martech Jungle

A good field guide can help people not familiar with the complexities of the martech landscape better understand the positive business impacts a solid data and technology strategy can deliver. But it..

Four Examples of Eye-Catching Welcome Emails

Sending a welcome email will likely net you 320% more revenue than promotional emails. So how do you do it?

Call Centres and Contact Centres: What's the Difference?

What are the main differences between Call Centres and Contact Centres, and when should your business use which one?

How to Launch a Webpage in 3 Days: No Code Required

How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code.

Martech News: Weekly Round-up 28/07/21

Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, Amperity Raises $100m, Aleph Alpha Raises $27M..