Resources Hub

MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..
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MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.
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Mm Whatcha Say? The Power of Social Listening

So, What is Social listening? It's all about analysing the conversations and trends happening not just with your brand, but other brands, and your industry as a whole. You can then turn this info..
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Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

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Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.
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Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.
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Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush. The deal is worth $68.7bn, and now becomes the company's..
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Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.
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Metaverse and Marketing: Stats and Trends for 2023

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.
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Message Received: Why Conversational Text Marketing Works

How can you get the SMS click through rates up? In this customer centric world, you can't just send out a bulk message and a bunch of INVALID REQUEST INVALID REQUEST responses. You need that good..
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Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!
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Meet the women of LXA

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the LXA team. (Full disclosure, one of those women is yours truly.)
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