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Resources Hub

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..
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Investing in an SEO tool? Here's everything you need to ask

With SEO being the key element in your site’s ranking, choosing an SEO tool is a major decision for any organization. After all, a good SEO tool aids the success of your digital strategy and makes..
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Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

We recently caught up with Schroders’ Bozena Ellis, Senior Brand Manager, and Farzana Ali, Creative Service Manager, to get a glimpse into their experiences with Bynder. With both directly involved..
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IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.
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Is agile always the answer?

At AntiConLX 2019, Scott Brinker, Carlos Doughty, Tamsin Anasati-Pace and Sinem Soydar got together to answer - Is Agile Always the Answer?
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Is Amazon About to Acquire Hubspot?

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a..

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Is ChatGPT the New Face of Search Engines?

The OpenAI project is probably the most talked about AI systems in the world right now. And, with the buzz around ChatGPT, it's clear that it'll change how we interact with search. What will this..
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Is CX a Differentiator? Your Customer Experience FAQs Answered

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and..
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Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers
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Is Generative AI the Future of Content?

Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.

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Is Gmail, Youtube and Google Down?

#GoogleDown trends of Twitter as reports of issues with Gmail, Youtube and Google flood in from across the globe.
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Is Influencer Marketing the Answer to Increased Privacy Regulations?

92% of consumers say companies must be proactive about data protection, with 64% saying they would blame the company, and not the hacker.
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