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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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What, Why, How of the Creator Economy

The creator economy refers to the monetisation of work made by independent creators. From vloggers, to streamers, to influencers, to YouTube dog chefs, the creator economy implies a shift in the..

B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

CDPs, DMPs, CRMs. What's the Difference?

73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?

How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.

What Is Ethical AI and Is It Important?

There's a lot of mention of something called Ethical AI in digital marketing today, but what is it and how does it impact you?

What is Natural Language Generation, and is it the Future of Content?

Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in. 

Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.

Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.

The Essential Guide to Video for Business

Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.

The State of B2C Data-Driven Marketing Research Report

How Hybrid Events Can Increase Sponsorship Revenue

Hybrid events can help increase sponsorship enthusiasm and revenue. How? We dive into the details in this blog post.

Martech News: Weekly Round-up 21/07/21

UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion,..