Resources Hub

Is It Time to Rewrite Your B2B Marketing Playbook?

If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.

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Is SendInBlue About to Take on MailChimp and HubSpot?

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot following their latest series B round funding raking in $160 million.
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Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?
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Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

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It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

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It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.

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January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..

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Jay Baer on The Definition of Data Driven Marketing Excellence

Jay Baer on The Definition of Data Driven Marketing Excellence
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Journey orchestration design & execution – People, Process & Platforms

The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing

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Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Key insights: Gartner's 2018 Marketing Briefing

Some key insights into the 2018 Gartner Marketing Briefing: ‘Excelling Through Digital Disruption in the World of Marketing’. A fantastic event with an illustrious set of speakers.
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Kim Kardashian and the Reality of Agile Web Optimization

A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands 

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