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Resources Hub

Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.
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LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M
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Linkedin's Algorithm in 2021: Here's How it Works

LinkedIn's algorithm, like many others, is a well-kept secret. But, thanks to research, observation, and trial and error, a few key tip and tricks have emerged.
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Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential

Marketo's Melanie Gipp takes the stage at AntiConLX Global (formerly #MarTechFest Global) in 2019. Watch her session.
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Love AI? Here's the Top 10 People To Follow

AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..

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LXA Marketing Leaders Book Club: One Plus One Equals Three

The book is less of a structured "how-to" guide and more of a selection of inspiring short stories which present the reader with extreme, encouraging, and uplifting tales on how people shook up the..
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LXA Marketing Leaders Book Club: The Illusion of Choice

Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..

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LXA Marketing Leaders Book Club: They Ask You Answer

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumeris quite the mouthful. But it does what it says on the tin. 

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Making it stack up: How to get, and stay, in control of your martech

The 4Ps of Marketing Technology: your guide to developing an integrated martech strategy & road map. It ain’t just about your tech.
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Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

5 Useful Tips from Acquia Customers to Make the Pivot to a Digital-First Strategy During COVID-19.
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Managing Data Privacy - Legal + Marketing Technology

Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...
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Managing Data Privacy - Legal + Marketing Technology

This presentation looks at data privacy and how you can manage your data privacy.

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