The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.


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Acxiom Makes Sense of Google's Delay

Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph..

What CMOs Must Consider When Relaunching their Brand Websites

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when relaunching their brand websites.

Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 

The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..

Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?

How to Host a Successful Webinar

If you want to know how to run a successful webinar, then look no further than our very own webinar with webinar expert Mark Bornstein!

Virtual Events vs In-Person Events: Pros and Cons

Will virtual events still play a part in our post-pandemic business lives or will in-person events return to take their place?

Singapore Institute of Technology Can Now Build Webpages in Less than 30 Minutes with Acquia Cloud Platform

To achieve higher efficiency, consistency and scalability in managing their web content, the Singapore Institute of Technology (SIT) turned to Acquia.

The A to Z of Martech Terminology

A comprehensive dictionary of martech terms and acronyms, helping you to understand DXPs, CDPS, data-driven marketing and much more.

The Upsides of Using Automation in Your Business

The potential positives of using marketing automation in your business, from avoiding errors to saving time and money.

Book Of The Month - Content Inc.

Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more

How Marketers Can Prioritise Consumer Privacy

Consumer privacy is all important, but data can mean a better customer experience. How businesses can balance privacy and the use of customer data,