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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP

With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..

Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.

Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..

Instagram's Algorithm in 2021: Here's How it Works

Instagram has revealed details of its algorithm. Here's what we know about it and what you can learn to make your posts more successful.

Marketing & Data Privacy Are Changing Radically - Here's How to Handle That

New data privacy policies from Google and Apple could rock marketers' world. Acxiom and Treasure Data help you adjust and thrive.

The Website Relaunch Survival Guide: Building a Personalisation Strategy

We've been using our website relaunch series to give our audience a behind-the-scenes look at how we're using our own tools and technology to build a new and improved experience across Acquia.com...

Google Defers Demise of Third-Party Cookies on Chrome

Google has decided to delay the phasing out of third party cookies in Google Chrome, promising this will now take place in mid 2023.

The How and Why of Customer Satisfaction Surveys

Customer satisfaction surveys can be so valuable, if you ask the right questions, and design your surveys well. Here are our seven best practices for satisfaction surveys.

Suppress your Audience, Liberate your ROI

How audience suppression can improve the efficiency of your ad campaigns , increase effectiveness and improve brand reputation.

2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.

Acxiom And Mullenlowe Profero Launch Fuse An End-To-End Owned Channel Personalisation Solution

Acxiom and MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform led, owned-channel personalisation solution for marketing. Brands will be able to provide more valuable..

Demand Generation vs Lead Generation: What's the Difference?

Lead generation and demand generation are two different but complementary things. Demand generation should create interest for your products which can then be turned into leads.