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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Ann Handley on Demand Generation in 2022

We were joined by industry legend, Ann Handley along with our expert panel for a live Q&A as we explore the ingredients to exceptional demand generation in 2022.

Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.

MarTech News: Round-Up 17/03/22

💰 Insider Announces $121 million Series D round 💰 Typeform Secures $135 Million in Series C Funding 💰 Capital D Leads Investment in Phrasee 💰 Apollo.io Raises $110 Million✍️..

AntiConLX Global: Joining the dots that power growth & CX in a digital world

1st Jul 2022, London

Acxiom Real Identity Integrates with Sitecore To Help Brands Create Known Identities, Deliver Real-Time Decisioning And Web Personalisation.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity is now integrated with..

Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.

NFTs Coming Soon to Instagram: Zuckerberg

Instagram is set to introduce NFTs in the 'near term', according to  Mark Zuckerberg. 

Why You Should Use Direct Mail in Your ABM Campaigns

There are many benefits of ABM. As a long-term process and campaign, it can really pay off. In fact, 99% of businesses say account engagement is higher for ABM accounts.

Consumers are Fighting to Regain Control of Their Data, and it’s Costing Marketers More Than They Think

It's been four years since GDPR brought marketers face-to-face with the reality of data privacy. In that time, the role of the marketer has changed radically in order to continue to meet targets..

How To Scale Zero Party Data

Within the last few years especially, consumers have been growing more and more aware about how their data is gathered, stored, and used. This has meant that companies are having to change their data..

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

Top Five Growth Hacking Tips for Start-ups

Growth hacking is, actually, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..