Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of..
Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of..
With such tech as AI, the whole industry and way of working will likely change. Though change is scary, it does mean unprecedented progress, efficiency, and effectiveness. It also means AI has to..
The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.
But..
We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.
We've put together a list of the top Sales Enablement, Operations and Tech Terminology. Consider this your top-tier, helpful, and hopefully comprehensive dictionary of phrases, acronyms and..
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
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