Resources Hub

Marketing Book Club: Your Ad Ignored Here by Tom Fishburne

We caught up with Tom Fishburne to chat about his book 'Your Ad Ignored', a collection of all his marketoons
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Marketing BS Free Dictionary - Jargon Made Simple

If you're not a technical geek, then you've come to the right place. Here are 25 important marketing terms, explained in plain English.
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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022. 
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Marketing Campaigning - 8 Steps to Creating a Powerful Marketing Campaigns

8 Step Campaign Framework to creating a powerful marketing campaign. 

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Marketing Campaigning - Brands leading the conversation in times of crisis

The effects of 2020 on marketing and how to start a new marketing plan from scratch. 

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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy. 
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Marketing Capabilities Leaders Dinner - London

7th March 2024

Join us for the exclusive invite only event for leaders in marketing capabilities.

Event

Marketing Data Transformation

Our Marketing Data Transformation report, produced in association with MetaRouter, takes a deep dive into the current marketing data landscape, exploring market trends, and the challenges that..
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Marketing Data Transformation in 2024 and Beyond: What You Need to Know

Watch on-demand: Explore the power of marketing data transformation. By harnessing the latest trends, technologies, and methodologies, you can unlock the potential of data transformation to..
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Marketing Leaders Book Club - Hacking Growth

How can companies continue their growth, without sinking huge amounts of money they don't have, into projects that might not even work? Hacking Growth by Sean Ellis and Morgan Brown has the answer. 
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Marketing Leaders Book Club - Superfans

It's easy to forget about the people behind the data. In his book Superfans, Pat Flynn shows how you can create your biggest supporters from the smallest group. 
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