Resources Hub

How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.
Story

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.
Story

Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.
Story

Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.
Story

Three Tips for Top Tier Content Marketing for Start-ups

Compared to traditional marketing, content marketing can cost up to 62% less. But The Content Marketing Institute reports that over 63% of businesses don't have a formal or documented content..
Story

Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways
Story

Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 
Story

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!
Story

Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 
Story

Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...
Story

Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..
News

What Is a 360 Degree Customer View?

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a 360 view of the customer? 
Story