The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.


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ON24 Webinar Benchmarks Report - EMEA

Since the founding of the World Wide Web, the amount of time people spend engaging on digital channels has grown at a breathtaking rate. And ON24 has been present for almost the entire journey since..

Coming This Summer: Zoom Events

Zoom Events, announced yesterday, is an all-in-one platform that aims to help users build engaging and interesting virtual experiences.  You'll be able to build your own branded event hub, manage..

Aligning Branding and Marketing with Creative Automation

How to align branding and marketing to face present-day challenges in an agile way

Business Growth Through Digital Marketing

Digital marketing has changed the way of communication between a company and their customers. There are new ways to operate as a result of the evolution of modern technologies. With this development..

Martech News: Weekly Round-up 19/05/21 files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams,..

How Humanscale achieved 300% growth in new product category after pivoting with Bynder

Discover how office furniture experts Humanscale achieved marked increase in ROI and sales after pivoting with Bynder.

Three Practical Principles for Being Data-Driven

The innovative use of data and technology will define your future or undoing. A strong statement, but one that is necessary if we are going to challenge our industry, brands and ourselves to become..

Book Of The Month - Happy Sexy Millionaire

Steven Bartlett's book Happy Sexy Millionaire is MarTech Alliance's book of the month as it looks to dispell rumours about achieving happiness and success

Ideal Customer Profile vs Buyer Persona: What's the Difference?

A BP and an ICP have plenty of similarities, in so the fact that your team can use them to develop guidelines to quantify leads. But, it's how and when you use them which creates the difference

Martech News: Weekly Round-up 12/05/21

Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches..

What's the Difference Between First-Party and Third-Party Data? A Marketer’s Guide

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

Be Data-Driven or Be Displaced

Companies that believe they are what they sell are quickly being displaced by those that see themselves not just as a product, a service or a solution provider but as data-driven customer problem..