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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..

What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..

Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..

David Keens on How the Identity Space is Evolving

David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity..

Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..

Q&A: Brooke Bartos from Walker Sands Communications

Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch in Marketing Ops...

Q&A: Elsa Coleaux from Treatwell

Elsa Coleaux, Marketing Technology Lead at Treatwell, and all round martech master. She speaks four languages; German, English, Spanish and French, so she can rock it in pretty much half of Europe...

Q&A: Emily Ann Kolvitz from Bynder

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very Indiana Jones twist, as a project..

Q&A: Flavilla Fongang from 3 Colours Rule

Flavilla Fongang is a brand strategist, author, international keynote speaker, and founder of TLA. Oh, AND CEO of 3 Colours Rule! She's the ultimate multi-multi-hyphenate. Described as having an..

Q&A: Jessica Kao from Digital Pi

Jessica Kao is the Director of Client Strategy at Digital Pi, an Adobe Fearless 50 Marketer, a Marketo Champion of the Year, a Marketo User Group Leader of the Year, AND a 6X Marketo Champion. And..

Q&A: Laura Merten from Capita

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing Tech at..