Resources Hub

The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

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CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

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Creativity in an AI world, the creator economy - Fireside chat with Kevin Kelly

Watch on-demand: Carlos Doughty chats with Kevin Kelly, exploring creativity in an AI world, the impact of AI on the media landscape, and the future of the creator economy.
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MarTech News: Round-Up 21/04/23

💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper   👥Element and HighByte Announce Partnership...and more!

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LXA Marketing Leaders Book Club: The Illusion of Choice

Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..

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MarTech News: Round-Up 14/04/23

💰 ID.me Raises $132 Million ⚙️Flip Launches Magicos 💰 Equator Secures $40M In Commitments ⚙️Google Launches The First Public Beta Of Android 14 ⚙️Jasper Announces API...and more!
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The State of B2B Digital Event Experience

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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The State of B2B Digital Event Experience - US Edition

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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MarTech News: Round-Up 06/04/23

Dotdigital’s AI Assistant Powered By GPT-3, Winstonai, Is Announced,Big Purple Dot Integrates Chatgpt to Its CRM Ecosystem, and more
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MarTech News: Round-Up 31/03/23

WPP Buys Social Influencer Marketing Agency Obviously , Openview Raises $560M,  Adobe to integrate generative AI into its CDP and more with the martech news!
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Improve sales productivity with go-to-market alignment

Watch on-demand: how to optimise your GTM alignment to forge a stronger future.
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Success Journey: How Condé Nast Uses a Customer Data Platform to Create Business Value

Watch on-demand: a deep dive into the world of business value creation with the current MarTech focused on CDP. 
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