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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Q&A: Courtney Tobe from AvidXchange

Courtney Tobe Manager of Marketing Ops at AvidXchange and implementation genius, has plenty of tools under her belt. Court also volunteers for Wear Your Crown Inc. a non profit focused on creating a..

Q&A: Meet the Women Changing the Martech Industry

With International Women's Day on our doorsteps, we here at Martech Alliance are taking the opportunity to celebrate. Our industry is filled to the brim with talented women, taking charge and taking..

Q&A: Moni Oloyede from Fidelis Cybersecurity and DC Marketing Tech Talks

2020 Marketo Champion. Marketing Operations Expert. Co- Organizer at DC Marketing Tech Talks. Moni Oloyede makes more than money. From graduating with a masters from John Hopkins University, she has..

Q&A: Paula Shannon from Lilt

Paula Shannon is the Chief Evangelist at Lilt, and previously the CSO and SVP at Lionbridge. Working with artificial intelligence-powered enterprise translation technology and services, she’s..

Q&A: Regan Hamilton from Integrate

Digital Marketing Manager at Integrate, Regan Hamilton is a boss in Boston. Sorry, that was terrible. With a proven track record of exceeding client KPIs and stakeholder expectations, and managing..

Q&A: Sharon Winterton from Catalina USA

Vice President of Customer Success at Catalina USA, Sharon Winterton is a sales op and CX icon. With an MBA in Business Administration and Management from Phoenix, AND a BS/BA in Elementary..

Q&A: Tabitha Adams from Integrate

Tabitha Adams (BA, MBA, VIP, HRH) is the Senior Demand Marketing Manager at Integrate, and a Board Member / Head of MarTech & Community Management at The Growth Ops Community. A demand generation and..

Q&A: Veronica Lazarovici from Alma

Marketo Champion & Certified Expert Veronica Lazarovici is just that – a certified expert (and legend)! Currently living and working in Palma, Balearic Islands Spain, V is an automation and..

Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome.

What is the experience of women in Martech? Can it be improved through Building Support systems, Promoting STEM, and Overcoming Imposter Syndrome? Studies have shown that women hold less tech..

A history of Brandwatch, the company acquired by Cision

With Brandwatch being acquired by Cision for a not unsubstantial amount of money, questions are being asked how Brandwatch became what they are today...

Using Data & Technology to Create a Personalised Customer Experience

At its best, CX is a smooth, omnichannel interaction between a person and a brand; personalized to deliver contextually relevant information to the right person at the right time – about the..

Martech News: Weekly Round-up 03/03/21

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..