Learning Hub

Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!
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Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..
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Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust? 
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How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!
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How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..
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What, Why, How of Digital Out of Home Advertising

This year, digital out-of-home advertising is forecasted to capture 40% of OOH ad spending, making out of home (OOH) the only traditional advertising category that's still growing strong. 
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WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..
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The Growth of the Experience Economy

Basically, the experience economy is, as Harvard Business Review suggests, when a "company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that..
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Three Ways to Map Marketing Automation to your Business Scenarios

One of the most common mistakes with Marketing Automation implementations is to put technology decisions at the forefront of driving change, without understanding what the outcomes need to be.
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Five Emails to Get People Turning Up to Your Events

78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. So, how do you do it well? Let's..
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How to make the Perfect Thumbnail for Video Selling

When dipping your toes into the waters of video marketing, you want to make sure you have the perfect thumbnail. Here's how to achieve that!
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What Is Zero Party Data and How Can You Use It?

Zero party data is when a customer willingly and proactively shares information with a company. This might include product preferences, personal details and context, or how they want to be identified..
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