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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Martech News: Weekly Round-up 03/02/21

In this week's MarTech News: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million

Brand Management Software for Dummies

Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to “Keep Calm and Brand On” is by..

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

In the latest episode of Uncaged Wisdom, Cheetah Digital explore the evolution of loyalty programs within the grocery and supermarket industry.

The Top 4 Salestech Trends in 2021

From driving speed to lead, improving lead coverage to better understanding your prospective customer, here’s how the top 4 salestech trends of 2021 can serve as your sales team’s secret selling..

What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

It’s 2021 and Cheetah Digital are here with FIVE predictions that brand marketers must hear.

Top Martech Books

Looking for your next martech read but not sure where to turn? We proudly present our top 6 martech reads right now…

CDPs Continue to Boom as Bloomreach Acquires Exponea

The CDP momentum is picking up speed with major acquisitions. The latest: Exponea have been acquired by Bloomreach.

Martech News: Weekly Round-up 27/01/21

In this week's MarTech News: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a..

Scheduling Start-Up, Calendly Raises $350M

Calendly, a cloud-based service used to set up and schedule meeting times have closed an investment of $300 million and is now valued at $3 billion.

CDP Vs. CRM: What's the Difference and Why Do I Need One?

CDPs and CRMs are both big players in the martech world. But how do they size up? Do you need a CDP and CRM? And can you use a CRM to do what a CDP does?

Marketing Book Club: Indistractable by Nir Eyal

In our latest Marketing & Tech Book Club episode, we’re looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.