Resources Hub

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Look-alike targeting is a predictive analytics technique that can help you reach your ideal customer.
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Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Not sure about how to deliver effective, engaging webinars? You gotta break some rules. Discover the 5 webinar rules to break in 2021 here.
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Martech News: Weekly Round-up 04/08/21

Contentful raises €148.3M at a valuation of €2.5B, Odoo Raises €180M, Dixa raises $105M, Qualtrics Acquires Clarabridge for $1.125 Billion, Uniphore To Acquire Jacada, Adobe Partners With..
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Should Marketers Invest in Personalised Video Content?

80% of Twitter users say they prefer video content. Hubspot reported that over 50% of consumers want to see more video content from brands they follow. So the audience is there. Now, it's up to you..
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What, Why, How of How of Growth Hacking

Our guide to growth hacking, looking into growth techniques with examples and best practices.
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How the Low Code/ No Code Movement Helps Marketers

Forrester expects the no-code/low-code market to reach a staggering $21.2 Billion by 2022. In an era where digital transformation and innovation play a critical role in organisational growth,..
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Top Tips for Migrating your Marketing Automation Platform

Transitioning from one technology platform to another will always come with some pain points and teething troubles, the key to success lies in planning ahead and being prepared to mitigate these as..
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WebSesh: Unlocking Exceptional Customer Experience (CX) Through Your Loyalty Marketing Programme

How, oh how, do you unlock exceptional CX in such a disruptive digital age? If you couldn’t make the live sesh, don’t sweat it, we’re about to round it up in words.
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Five Ways to Improve Your Customer Strategy

Your Customer Strategy is almost as important as your product these days, so here's 5 steps you can take that will help to improve yours!
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The Fall of Internet Explorer: Where It Lost Out to Rivals

Internet Explorer used to be everyone's favourite browser, but why did it die? Why does no-one use Internet Explorer anymore?
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Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.
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Four Tips to Improve Your Chatbots

With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...
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