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Resources Hub

How Will AI Transform Content?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..
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How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

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How Webinars Have Shifted our Perception of Value

Will we accept webinars now as priced events? Will we accept them but at a different price point? What will be the lasting impact?
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How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

Gaining a university or higher education place is one of the most exuberant moments in life. To make it all happen in the UK, UCAS processes over 3 million applications from some 765,000 prospective..
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How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.
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How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.
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How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin. 

All you have to do is take a gander at my inbox this..

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How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.
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How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..
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How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..
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How to Use Technology to Improve Customer Service

Even if you think your customer service is perfect, there's always plenty of room to improve it. Here's how to do that!
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How to Use Storytelling in Your Sales

Sales storytelling is both an art and a science. So how can you create a narrative that creates a connection with your prospect?
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