If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.
If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.
There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..
Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move.
A report from Business Insider suggests a..
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..
A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...
Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info.
Data is essential for companies..
Read all the latest stories in this week's martech news!
Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..
If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats.
When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.
Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched.
Guests include a mixture of celebrities and business leaders, with Grace..
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