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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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The Facts Behind Why Marketing Gamification Works

It’s no secret that effective marketing needs to engage the customers in a meaningful way. At Leadfamly, we’ve always believed that by using game mechanics in your marketing, brands are able to..

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..

Seth Godin on B2B Personalisation Perfection

What does marketer, speaker, teacher, author, all-round great guy Seth Godin have to say? What does he think about the challenges and opportunities of perfecting a personalisation strategy? What he..

Growth Hacking: Stats and Trends for 2022

Some key growth hacking statistics and trends for 2022. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.

MarTech News: Round-Up 03/03/22

👥Salesloft Announces Partnership with Google 👥Jabmo Joins the ON24 Partner Network 💰Dbt Labs Raises $222M 💰Airmeet Raises $35 Million 💰AnyRoad Raises $47 Million 👥Nbcuniversal..

AntiConLX DialUp B2B APAC: B2B Personalisation Perfection

3rd Mar 2022, Online

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M

AntiConLX DialUp with Scott Galloway

4th May 2022, Online

AntiConLX DialUp B2C

15th Sep 2022, Online

Funding the Future Web: What Next After Third-Party Cookies?

Alex Hazell, head of EMEA legal at Acxiom, discusses what the future holds for the web, as third-party cookies are set to be replaced

Retail And Ecommerce Brands Considered ‘Extremely Ahead of The Curve’

Maturity is hard to measure. Especially when it comes to customer engagement strategies. So, in order to help brands develop further, Braze developed a propriety framework, based on organisation and..

What is a Chief Marketing Officer (CMO)?

A CMO is a C-Level corporate executive responsible for creating, communicating, and delivering offerings within in a business. What are the CMOs Roles and Responsibilities? What Will the CMO Look..