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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Martech News: Weekly Round-up 25/11/20

Klaviyo Raises $200M, Cheetah Digital Partners With Swrve, Zeotap Raises $18.5M, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io

The Different Flavours of a CDP

Apoorv Durga delivers another knock-out sesh: “The Different Flavours of a CDP” at AntiConLX DialUp Series 2

Why Did Twilio Acquire Segment?

Let’s dive into what Twilio's latest acquisition of Segment really means for the platform.

Martech News: Weekly Round-up 18/11/20

Hopin raises $125 million, Zendesk and WhatsApp partner, Spotify acquires Megaphone, Livestorm raises $30 million and Demandbase unveils Demandbase One

Scott Brinker's 5 Insights Into The Martech Trend: of 'No Code' Citizen Creators

Where will the possibilities of technology lead us one decade from now? One key trend predicted by Scott Brinker and Jason Baldwin for the decade of the augmented marketer is “No Code” Citizen..

Could Your Data be the Key to Delivering an Amazing Customer Experience?

Only by fully understanding your customers, their needs, their behaviours, their priorities and what they want from your brand - can you design an amazing customer journey.

Could Onzoom Take on Eventbrite?

There’s no arguing there’s been a boom in Zoom. With their new event marketplace, Onzoom where does that leave Eventbrite?

Martech News: Weekly Round-up 11/11/20

Adobe is said to acquire Workfront, Intel has acquired Cnvrg.io, Logiq completes acquisition of Fixel AI and SalesLoft announces partnership with 6sense

CDP Buyer's Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms

 

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The Rise of Marketing Operations

Amazon joined us at AntiConLX DialUp Series 2 with as Darrell brought us his brilliant session titled: “The Rise Of Marketing Operations: success in your work, your team and your career.” 

How to Identify Your Operational Approach

Moni Oloyede delivers another knock-out sesh: “How to Identify Your Operational Approach” at AntiConLX DialUp Series 2

How Do You Up Your Webinar Game?

Webinars have been at the centre of demand gen for years but in an era of no in person events they have become THE marketing channel. Find out how to raise your webinar design, delivery and follow up.