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2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
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Top 10 NFTs Created by Brands

Brands, both old and new, are creating non-fungible tokens (NFTs) to connect with their audience. But who's doing it best? Here's the Top 10 NFTs Created by Brands You Can Buy Right Now
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We Must Quit Our Unhealthy Obsession with Leads

We live in a world obsessed with leads. But, are they actually worth your time and money? Does sales really care about the magnitude of leads that marketing generates? 
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What is Natural Language Processing (NLP) Based Marketing?

Natural Language Processing or NLP is a type of artificial intelligence. It basically allows for computers to interpret language like a human being, using this insight to write and respond in a..
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Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush. The deal is worth $68.7bn, and now becomes the company's..
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Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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MarTech Alliance's Top 5 2022 Predictions For Martech

2021 was a year in which the martech industry grew, and grew, and continues to grow. Our martech report estimated that the global market for marketing technology was worth $344.8bn. What will we see..
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The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?
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MarTech News: Round-Up 20/01/22

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. ClariRaises $225 Million.Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..

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AntiConLX DialUp B2B: The 2022 B2B Demand Generation Playbook

Catch the session on demand
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6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?
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B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..
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