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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Why Virtual Events Might Actually be Good News for Marketers

While face-to-face contact is irreplaceable, virtual events offer a lot of advantages over traditional events, conferences, meet-ups and webinars.
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Are Episerver and Optimizely About to Transform the DXP Space?

Earlier this month, Episerver, a leading Customer-Centric Digital Experience Platform announced that it has entered an agreement to acquire Optimizely, the leader in experimentation and optimisation.

Martech News: Weekly Round-up 30/09/20

Cube Dev raises $6.2M, Eyeota integrates ID5’s Universal ID, Zoox Smart Data and Kubient partners and Momentum acquires Last Mile Insight LLC

A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

With privacy protocols and data regulations lurking around every corner, the modern-day marketer has been forced to re-think the way they communicate with their customer.

How are You Going to Adapt to the Coronavirus Recession?

Here’s 14 strategies you should follow to adapt through the Coronavirus recession to ensure you come back fighting after this crisis.

Top Marketers to Follow

Follow, friend, share, like, love re-tweet to your heart’s desire while you feast your brain on gold standard insights from the top marketers in the game.

How to Thrive in the 'New Normal': According to the Hubspot Holy Trio

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up.

Why your Social Media Strategy Still Matters this Holiday Season

With over 70% of APAC consumers planning to proceed with their holiday shopping digitally this year, optimising a successful social media strategy is vital.
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5 Ways to Celebrate National Dog Week: Paco Takeover

Paco is hittin' up a MarTech Alliance takeover. Here are his top 5 ways to celebrate National Dog Week.

How to F*ck up Your Next Marketing Technology Procurement Project

There's a little more to it than just signing on the dotted line, so we've rounded up our top 5 ways to guarantee a f*cked up marketing technology procurement project

Martech News: Weekly Round-up 22/09/20

Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio

Marketing Book Club: Everybody Writes by Ann Handley

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has crafted the ultimate content marketer’s bible.