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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Why Community Based Marketing is Making a Comeback

What is Community Based Marketing? It is the approach to drive consumer behaviour based on direct contact with people and carried out within a community.

TikTok and WeChat to be Banned in the US From Sunday

TikTok and WeChat is to be banned from US app stores from Sunday as there’s still no sign of an American deal.

The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

The latest Digital Marketing trends as predicted in Gartner's Hype Cycle, 2020.

How to F*ck Up Your Marketing Technology Strategy

Looking to create a seamless marketing technology strategy? Then avoid these 5 (surprisingly common) mistakes.

Martech News: Weekly Round-up 15/09/20

NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million, Tramazing and Zealic Solutions Partner, Sarbacane Raises $27M, Metadata.io Raises $6.5M and Airtable..

Why Centralising & Unifying Data is Mission Critical

In this digital age data is key for any modern-day marketer. But is simply collecting data as you go enough to keep up with this rapidly evolving industry?

Martech News: Weekly Round-up 08/09/20

Episerver acquire Optimizley, Reachdesk raise $6m, Exasol and Cittabase partnership, MSQ acquires Be Heard, Hall & Partners partner with Dynata and InfoSum raise ÂŁ11.4m

Black LUMAscape - Highlights Black-Owned Martech Businesses

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement

Read a Book Day Round-Up

In no apparent order, we introduce you to our top 5 LXA must-reads for #Readabookday 2020

Martech News: Weekly Round-up 01/09/20

SugarCRM Inc. acquire Node Inc., Bambuser and Relatable partner, Smartsheet to acquire Brandfolder, Outbrain partners with LMC and Crunchbase announce Salesforce integration

Martech News: Weekly Round-up 28/08/20

Sara McNamara joins the Slack team, Movable Ink raise $30 million, Jifflenow integrate with ON24, Mention Me and Ometria partnership, SupportLogic Raises $12 Million

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities regardless of your business, product or sector.