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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Twitter's Not Looking Too Chirpy

Twitter forced to face up to their security issues. From hacks to a potential $250 million fine. Could a subscription model be the answer?

The Shift In Drift

Creators of the conversational marketing category, Drift announce their shift into a new era: Revenue Acceleration

Martech News: Weekly Round-up 04/08/20

Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing

Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.

The Big Tech Execs get a grilling from the Antitrust Hearing

Tech giant CEOs from Amazon, Apple, Facebook and Google testified before congress following investigations from U.S. federal state Antitrust Officials.

Martech News: Weekly Round-up 28/07/20

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality

What Marketing Looked Like in the Last Pandemic

Looking back through the lens of time at what marketers were communicating to consumers then, reminds us that the human experience hasn't changed all that much.

B2B Marketing Trends - Now & Next

Scott Vaughan shared the key insights Integrate has uncovered from the countless workshops and the data running through their Demand Cloud platform and ecosystem. Here are some of the highlights, but..

Why Creativity Matters More Than Ever

During challenging times, creativity has proven time and time again to be an ingredient which keeps us afloat and allows us to thrive.

Why We're All in the Business of Trust

In 2020, as people around the world struggle with their governments, Big Tech, social media and – simply put – each other, we’re all looking for a little trust.

Suspension of Disbelief in Marketing

There is always a (healthy) suspicion that we don't always, maybe, say everything in marketing. Often the best way to make a point is not to take a real situation but take the point you are making..

Acquia Powers the Patriots through Super Sunday

Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home team