Resources Hub

The Absolute Best Brand Experiences of 2020

Tune in to see the stunning creativity and exciting ways brands were collecting zero-party data in 2020.
Story

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Get ready for the absolute best brand experiences of 2021 - see which verticals had the top experiences!
Story

The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

big data can be intimidating to businesses. Whether you're experiencing inadequacy with data quality, literacy, or tools, it can be tough for both B2B and B2C companies to make headway with data. But..
Story

The Best Marketing Events & Business Conferences for 2020

Planning on attending a marketing event in 2020? Not sure what to pick? The LXA has saved you the effort, and put together a comprehensive list of the best events in 2020!
Story

The Best Marketing Events & Business Conferences for 2020: APAC Edition

Planning on attending a marketing event in the APAC region? The LXA has saved you the effort, and put together a comprehensive list of the all of the best events in 2020!
Story

The Best Marketing Virtual Events/Conferences to Attend in 2020Hopin takes even more investment - what does this tell us about the events tech space?

Wondering which virtual marketing events to attend? The LXA has saved you the effort, and put together a comprehensive list of the best virtual events in 2020!
Story

The Best of Hybrid, In-person and Virtual Experiences

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. It’s..

Story

The Bestest and Most Funnest Marketing Books Money Can Buy

There's a whole lot of marketing and business books out there, but which ones are the best and most entertaining, rather than just educational
Story

The Big Tech Execs get a grilling from the Antitrust Hearing

Tech giant CEOs from Amazon, Apple, Facebook and Google testified before congress following investigations from U.S. federal state Antitrust Officials.
Story

The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020
Story

The Content experience: Using content to drive growth in a down economy

Dig deep into the power of the content experience and why it demands to lead the strategy of any brand looking to make a significant impact in 2023 and beyond.
Resource

The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. 

Resource