Resources Hub

Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 

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Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

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Email Deliverability: A Journey to the Inbox

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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Driving your martech maturity - How to achieve journey orchestration excellence

We are moving away from a one size fits all platform to catering for new and diverse platforms. 

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Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..
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Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.
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Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.
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Diversity and Inclusion in Marketing in 2021: Has anything really changed?

An inclusion marketing event; a 4 people conversation. An insight into diversity in the marketing industry.

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Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..
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Digital Sales Transformation 2023/24 USA

While technology has redefined the way we connect and do business, the essence of genuine human interaction sometimes seems lost amidst the screens and algorithms. It’s easy to reminisce about the..
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Digital Sales Transformation 2023/24 UK

While technology has redefined the way we connect and do business, the essence of genuine human interaction sometimes seems lost amidst the screens and algorithms. It’s easy to reminisce about the..
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