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How Will AI Transform Content?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..
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New Report: Better Data-Driven Decision Making in the Age of Unpredictability

A new EMEA report says there's an increasing lack of leadership confidence & an increasing “fear of messing up. Can more data-driven decision making help?
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What is a Chief Technology Officer (CTO)?

A chief technology officer, or CTO, is an executive-level position in a company whose job is focused on the scientific and technological issues within that organisation.
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Is Influencer Marketing the Answer to Increased Privacy Regulations?

92% of consumers say companies must be proactive about data protection, with 64% saying they would blame the company, and not the hacker.
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The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

big data can be intimidating to businesses. Whether you're experiencing inadequacy with data quality, literacy, or tools, it can be tough for both B2B and B2C companies to make headway with data. But..
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Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 

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What is Google Analytics 4? Your FAQs Answered

What is Google Analytics 4? Your FAQs Answered
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MarTech News: Round-Up 24/03/22

TripleLift Buys 1plusX for $150M  Terminus Launches Connected Account Experiences Edison Interactive teams up with Vistar Media Impact.com Acquires Pressboard
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Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Ulisse Sarmiento on The Secret Ingredients to CX Excellence
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MarTech News: Round-Up 31/03/22

Uniform Acquires Headless Creator Astronomer Raises $213M RapidAPI Raises $150M Island Raises $115M Zoomd Acquires AI Marketing Platform Albert
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Top 10 April Fool’s Jokes From Marketers in 2022

Every year, brands craft April Fool's campaigns. It offers an opportunity to communicate a light-hearted subversion of their brand image, entertaining their current community, whilst gaining..

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