The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Learning Hub

In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..

4 Common Myths Debunked about MarTech Roles

There seems to be a common misconception about the skills and capabilities of martech pros. So I came up with a few mythbusters of my own...

How Webinars Have Shifted our Perception of Value

Will we accept webinars now as priced events? Will we accept them but at a different price point? What will be the lasting impact?

Who is Paco the Pug?

You've seen him in on our website, on socials and on our emails but we think it's time for you to meet Paco the Pug

Marketing Technology Landscape Supergraphic 2020

The 2020 edition of Scott Brinker's Martech Landscape is upon us. Every marketers favourite infographics showcasing thousands of martech tools.

MarTech Alliance Quarantunes Playlist

To get us through lockdown we decided to create our own quarantunes playlist.

The Best Marketing Virtual Events/Conferences to Attend in 2020Hopin takes even more investment - what does this tell us about the events tech space?

Wondering which virtual marketing events to attend? The LXA has saved you the effort, and put together a comprehensive list of the best virtual events in 2020!

Best Zoom Backgrounds

For all us of working at home enduring endless conference calls it’s time to add a little fun into the mix and switch up your backdrop.

The Best Marketing Events & Business Conferences for 2020: APAC Edition

Planning on attending a marketing event in the APAC region? The LXA has saved you the effort, and put together a comprehensive list of the all of the best events in 2020!

Best Working From Home Tweets

To give you a laugh during this uncertain time here are some of the best working from home tweets we’ve come across

Salestech: What it is and Why it Matters

Marketing and sales teams are merging like never before, making it crucial for marketers to be clued up on the world of salestech. Find out more here

Use virtual engagement to drive real-world growth

Now’s the time to get innovative and that means making the most of what virtual marketing has to offer.